Lucy Tweed

Lucy happily admits that design and art flow in her blood.  Her father a painter, mother a photographer/ceramicist, grandparents were architects, food writers and sculptors. 

Design everywhere you turn. 

It was her destined path. After moving home from NYC, Lucy embarked on an 8 year journey with donna hay magazine as in-house stylist.  

The pinnacle of this journey was styling Oprah Winfrey’s ‘welcome to sydney’ party where she worked alongside sydney’s most significant and respected companies to create an event that would be part of one of the biggest Australian tourism campaigns to date in the USA.

Lucy embarked on her freelance career in 2011 and has taken the pace of the industry in her stride.

Maintaining a relationship with the team at donna hay magazine she established a collaborative style studio - the Cool Edies - in 2012, with creative partner Jane Frosh

A successful one stop styling shop.  Whether it be interiors, food, lifestyle, fashion or events, cool edies had a stylist and a concept to suit. The path embarked upon was both rewarding and empowering.

After 5yrs working magic together, In early 2017, Lucy and Jane closed the doors to the physical studio, and continue to enjoy a string friendship and when the client or the job requires - a collaborative relationship. 

Lucy’s strength in food & lifestyle is obvious by the impressive calibre of repeat clients to date.

Her side project: Every Night Of The Week sees her explore her personal collection of recipes in what is a growing and already exciting concept. 

Australian Gourmet Traveller

Breville Australia (USA and UK)

Australian Womens’ Weekly - 6 books/mini cookbooks published in 4years

Smeg Australia

Pete Evans - Paleo Chef

IMG - Mercedes Benz Fashion Week


Donna Hay Magazine

News Magazines Creative Services

Write Away PR

Inside Out Magazine

Foxtel lifestyle channel

QANTAS - epicure

Heckler TV

Harry the Hirer Marquees