Lucy Tweed

Lucy happily admits that design and art flow in her blood.  her father a painter, mother a photographer/ceramicist, grandparents were architects, food writers and sculptors. 

Design everywhere you turn. 

It was her destined path. After moving home from NYC, Lucy embarked on an 8year journey with Donna Hay as in-house stylist.  

The pinnacle of this journey was styling the Oprah Winfrey’s ‘welcome to sydney’ party where she worked alongside sydney’s most significant and respected companies to create an event that would be part of one of the biggest Australian tourism campaigns to date in the USA.

Lucy embarked on her freelance career in 2011 and has taken the pace of the industry in her stride.

Maintaining a relationship with the team at donna hay magazine she established a collaborative style studio - the Cool Edies - in 2012, with creative partner Jane Frosh

A one stop styling shop.  

Whether it be interiors, food, lifestyle, fashion or events, cool edies has a stylist and a concept to suit. 

You can see more of what they do here 

The path embarked upon is both rewarding and empowering.


Lucy’s strength in food & lifestyle is obvious by the impressive calibre of repeat clients to date.

Australian Gourmet Traveller

Breville Australia (USA ad UK)

Australian Womens’ Weekly - 6 books/mini cookbooks published in 4years


Donna Hay Magazine

News Magazines Creative Services

Write Away PR

Inside Out Magazine

Foxtel lifestyle channel


Droga 5

Heckler TV

Radical Media

Harry the Hirer Marquees